Senior Leadership
Karen Parry, Chief Operating Officer
Karen is responsible for operations across the whole charity, across all locations. She is on the Management Information Team and is a representative on the Career Connect Performance and Operations, Safeguarding, Health and Safety and Workforce and Quality Development Committees. Since joining the organisation as a clerical apprentice in 1989, Karen has enjoyed several operational delivery and management roles, including an eighteen-month secondment opportunity with Raleigh International.
Karen is a qualified careers adviser and has associate qualifications in youth and community work and basic counselling. In 2017 Karen achieved a CMI level 7 Diploma in Strategic Leadership and Management.
First job: Retail assistant
Career advice: Let your aspirations be big, keep learning and believing that your future can be as wide as your ambition! Your future may not be defined by a single pathway, but the skills and experiences you gather along the way will take you far.
Simon Bean, Director of Business Development & Fundraising
Leading Business Development across the charity, Simon has worked in regeneration for the past 25 years on both capital and revenue projects. He is passionate about creating opportunities for everyone to fulfil their potential, particularly those who face the greatest obstacles.
Simon is experienced in developing partnerships, leading bid teams and securing new funding streams for the charity. He was instrumental in securing two of the largest social impact bonds yet commissioned. Simon was a non-executive director of Achieve North West Connect (then Achieve) and has held non-executive positions across a range of charities and in social housing.
First job: Farm worker
Career advice: Look beyond job titles and think about what really motivates you e.g. financial reward, helping others, being creative, problem solving etc – as a job that meets these needs is likely to be much more satisfying. Once you have that job, the old adage ‘the more you put in, the more you get back’ is probably true both in terms of the role itself, the wider workplace and the social aspects of work.
Dan Birtles, Director of IT & Digital
Our Director of IT & Digital, Dan Birtles joined us from Co-operatives UK and has vast experience in Digital & IT transformation, strategic planning and delivery of technology solutions. He is passionate about UX that helps remove barriers for participants and customers.
Dan has worked in the management and operations of Digital and IT across a range of sectors, with key roles at Liverpool Hope University, RNID, BT, ACC Liverpool and Health Shield.
First job: IT Technician
Career advice: Approach every opportunity with a can‑do mindset and the courage to step into the unfamiliar. Your career will be shaped not just by what you already know, but by the things you are willing to try, learn, and grow into. Stay curious, say yes to new challenges, and trust that each experience, no matter how big or small. This will help you discover your strengths and open doors you may not have expected.
Gill Holywell, Director of Finance
Gill has over 30 years finance experience mainly in the third sector. She joined Career Connect in 2002 and is responsible for Finance, Compliance, Premises, Facilities and ICT as well as being our Company Secretary.
In addition to managing Career Connect finances, Gill also leads on Environmental Sustainability for the Charity. She Chairs our Green Team Committee, ensuring delivery of the annual Carbon Reduction Plan which keeps Career Connect on track to achieve Net Zero emissions by 2040. In providing Financial Services, Gill and her team were the proud winners of both a Charity Times Award and also a Third Sector Award for Financial Management and Leadership.
First job: The post room at Vernons Pools
Career advice: You don’t need the perfect starting point… what matters is doing things properly, taking responsibility and being open to challenges and opportunities.
Danielle Kneale, Director of People & Culture
Leading Human Resources, Professional Training Services and Quality Management, Danielle has a background in working with young people, before joining Career Connect in 2002. CIPD qualified to lead the HR team, Danielle also champions many of the charity’s digital developments to improve working practices for people, as well as enhancing quality of services to clients. Danielle combines her knowledge and understanding of operational delivery, with strategic HR expertise to ensure the charity employs and retains the best people, to achieve the best possible outcomes for clients.
First job: Temping in the local Job Centre
Career advice: Don’t worry. It’s only the train drivers and the doctors who know from a young age exactly what they want to do! For many of us, it’s those chance encounters with someone who creates an opportunity or opens a door for us. Walk through that door… you never know where it will lead.
Diane Sproson, Director of Operations
Diane Sproson leads the commissioned services for young people in Salford and Manchester and the charity’s Education and Business services across the north west, providing a range of services to over 120 schools. Diane has worked in the information, advice and guidance field for over 35 years and for Career Connect since 2001. Diane has a Diploma in Careers Guidance and started her career in Salford as a Careers Adviser, she has also worked in Tameside, Cheshire and Merseyside.
First job: Retail assistant
Career advice: Look for a career in something you enjoy and interests you – 40 plus years on I still enjoy working in this sector.
Sarah Vaughan, Director of Operations
Having been with the organisation since 2002, Sarah has a wealth of experience working with young people including vulnerable young people and their families. After working in Knowsley for 17 years she was appointed Service Manager, leading and remodelling Sefton’s NEET Reduction and Early Intervention Service in 2019 and was named Manager of the Year in the CDI’s UK Career Development Awards 2021.
As Senior Operation Performance Manager for Youth Contracts, covering Liverpool City Region, Salford and Manchester, Sarah has experience with performance management, safeguarding, trauma- informed practice and is a member of our Quality & Workforce, Performance and Health & Safety Committees.
First Job: Icing easter eggs at Thorntons
Career advice: Focus on developing your transferable and employability skills and experience. Every role builds something. And it’s just as important to learn what you don’t enjoy doing as it is to discover what you do; that clarity helps shape your direction.
Tracey Hill, Director of Justice Services
Tracey brings more than 25 years’ experience across custody, through-the-gate and probation services.
Tracey started her career as a Probation Officer in 2001. She became a Senior Probation Officer in 2010, working for justice services provider Achieve to deliver the HMPPS CFO (Co-Financing Organisation) ESF contract across the Northwest. Tracey has led on implementation and rollout of multiple commissioning cycles including HMPPS Creating Future Opportunities Evolution (CFO Evolution). Tracey progressed to Senior Manager for Achieve (which became part of Career Connect) in 2022 and was appointed Career Connect’s Director of Justice Services in 2026.
Tracey has vast experience in contract and performance management and developing long-term relationships with stakeholders including commissioners, partners and subcontractors. She is passionate about operational design that make services more accessible for participants.
First job: After school job in a chemist
Career advice: Everyone has a past and barriers to overcome. Use your history as a foundation to the future. Don’t waste your energy on things you can’t change but invest in things you can. Resilience isn’t just about ‘holding on’, it’s about actively working on what you can control whilst letting go of the rest.
Stuart Cole, Director of Research & Impact
Stuart has been providing leading research to inform policy and practice in the charity sector for over a decade. Prior to joining Career Connect in 2025, he was Head of Research at Directory of Social Change (DSC) where he won the 2021 FiMT Research Award for his work on Armed Forces charities.
Stuart has previously worked in public health research at Liverpool John Moores University, and he is also a qualified teacher and taught for five years before moving into applied research. Stuart holds a BA (Hons) in Psychology and Sociology, an MSc in Applied Psychology and a PGCE in Psychology.
First job: Checkouts at Sainsbury’s
Career advice: There is no one ‘career path’. Your career journey will take you along many different paths, so don’t be put-off by dead-ends… find another path and keep moving toward where you want to be.