- Inclusive: we believe diversity is a strength and each person should be supported to achieve the best possible outcomes, irrespective of their background.
- Person-centred: we care about people as individuals, we advise and advocate on their behalf so that they can achieve their goals.
- Aspirational: we are committed to raising aspirations and achieving a greater level of social mobility.
- Impartial: we work independently as a charity, to broaden horizons and help people to find an opportunity that’s right for them.
- Professional: we are passionate about our work; we are highly skilled and knowledgeable, working with integrity to achieve results.